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December 10, 2011

Bonbons For Breakfast? Most Kid Cereals Pack Enough Sugar To Be Dessert

To many a mom, you can’t go much lower than a Twinkie. The famous snack sort of epitomizes nutritional bankruptcy.

So now we learn that breakfast cereals such as Kellogg’s Honey Smacks are even worse — in terms of sugar content — than a Twinkie. One cup of the cereal has 20 grams of sugar, compared with 18 grams in the cake. (The recommended serving size on the label is three-fourths of a cup.) Well, that gets our attention.

A new report by the Environmental Working Group finds that that vast majority of popular cereals marketed to kids — 56 out of the 84 EWG looked at — don’t meet the voluntary guidelines proposed earlier this year by the federal Interagency Working Group on Food Marketed to Children.

The top offenders, including Honey Smacks, Apple Jacks, Froot Loops, and Quaker Cap’n Crunch, all contain more than 41 percent sugar (by weight). The guidelines, meanwhile, for ready-to-eat cereals recommend no more than 26 percent added sugar by weight.  (thedailyfeed/NPR)

Dr. Jay’s Note:  Breakfast cereal is loaded with fake food chemicals which are floating in cow’s milk. It may seem convenient at the time, however, feeding your kids cereal in the morning is not going to help them reach their potential. It will most likely do the opposite & be an absolute detriment to their overall performance in life.

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